Wednesday, November 07, 2012

Top Tips for Making Your Email Marketing Mobile Friendly

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Nov 2012

Top Tips for Making Your Email Marketing Mobile Friendly

Do you check email on your phone? How many of your customers check email on their phones? A report by Nielson finds that 53% of mobile users check email on their phone more than once a day. But many businesses aren't ensuring their mobile campaigns are indeed mobile friendly.

To make your email marketing work mobile friendly for you and your customers, consider these tips:
  • Links: Make your call to action clickable, and be sure it's big enough to "click" with a fingertip.
  • Columns: If doing an all mobile campaign, be sure to stick with one column.
  • Simple versus attractive: Mobile customers don't have much room on their screen. Keep your design simple.
  • Subject line: Most mobile phones will only display the first 5-6 words.
  • Fold change: Keep your heavy weighted content on top so you can talk them into scrolling through.
  • Careful with Code: Consider the back end of your design and modify your coding when required.
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