Nov 2012
Top Tips for Making Your Email Marketing Mobile Friendly
| Do you check email on your phone? How many of your customers check email on their phones? A report by Nielson finds that 53% of mobile users check email on their phone more than once a day. But many businesses aren't ensuring their mobile campaigns are indeed mobile friendly. | | To make your email marketing work mobile friendly for you and your customers, consider these tips: - Links: Make your call to action clickable, and be sure it's big enough to "click" with a fingertip.
- Columns: If doing an all mobile campaign, be sure to stick with one column.
- Simple versus attractive: Mobile customers don't have much room on their screen. Keep your design simple.
- Subject line: Most mobile phones will only display the first 5-6 words.
- Fold change: Keep your heavy weighted content on top so you can talk them into scrolling through.
- Careful with Code: Consider the back end of your design and modify your coding when required.
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