| December 2011 The Top 10 Benefits of Email Marketing Why is email marketing more cost effective than postal print mailings or telesales? Why does it drive better returns on investment and customer engagement metrics than other marketing techniques? When compared to other forms of marketing, email marketing presents a number of benefits to your business that you should consider, including: |  | - Improved Ability to Personalize Messages
- Easier Capability to Segment Customer Database Information
- Exponentially Better Ability to Track Sales and User Engagement
- Ability for Users to Share Information Easily with Friends and Family
- Reduced Time & Effort to Get Your Marketing Message to Customers
- More...
If you're not incorporating email into your marketing plan, then you're missing out on a number of benefits that can improve your overall sales and user engagement with a very low overhead cost and, in many cases, a very limited amount of time and effort … >> Read Details
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